• olapic
• 13 Dec, 2017

As social media has proliferated and become a primary channel for brands to engage with their most loyal digital audiences, the line between advocacy and advertising has continued to blur. Modern consumers, overwhelmed by media and visual content on a daily basis, are forced to identify the sources of information and inspiration that they can trust. Increasingly, alongside user-generated content and brand-owned content, consumers are turning to social influencers as a way to identify products, s
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